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Wednesday, February 23, 2011

Improve your Google Ranking 1st part

These bloggers are active in their communities. Below are the things that these bloggers have in their blogs that promote community involvement:
Facebook connect and social tools - These let readers share information in Facebook. They also let the author connect with their readers on a social platform to further discuss the topics relating to their blogs.
A good way to use Facebook to interact with readers involves creating a Facebook page, such as here: http://www.facebook.com/CommonGuyFilmReviews
Twitter - Another way for a blog author to get involved with his or her community of readers and followers is to use Twitter. Here is an example: http://twitter.com/commonguymovies
Letting users share information through social bookmarking buttons - Many if not most of a blog's readers may have social bookmarking accounts, so if they like your story they might share it in Stumble upon, Digg, Delicious etc., thus increasing your blog's exposure.
If you want to know why its important to get involved with your reading community, the following are the obvious reasons:
  1. By getting involved, you are interacting with your readers which makes them feel that you are a real person, not just a virtual or an anonymous blogger who is only interested in making money from their readers.
  2. The more you get involved with the blog community, the more your readers trust your blog and the information you give them.

    Focusing on earning your readers' trust is a higher priority than focusing on attracting visitors from search engines. Trust can make you an authority, which will have strong impact on your blog ranking and long term reputation.
  3. The more authority and trust you have from your readers, the more likely that your blog will earn "organic links," which is often regarded as one of the most important ranking factors in Google.
You cannot become an authority and a trusted resource if you do not get involved with your community, contribute and interact with your readers. These readers will often link naturally to blogs that they trust and know the author.
Other tools you can use to get involved in the community include Google Connect and LinkedIn. You can even get involved simply by answering user comments in your blog.
Here's a summary of tips:
  1. Get involved with your readers by using social networking tools such as Facebook, Twitter, Google Friend Connect and LinkedIn.
  2. Use some social bookmarking tools to let your readers easily share your story on some of the most popular social sites, such as Facebook, Digg, Stumble upon, etc.
  3. Talk about and discuss issues with your readers, on your Facebook page, user forums and in your blog posts' comments section. This makes them feel that the blog author is a helpful, real person that they can talk to. This makes it easy for them to trust you, as well as your blog information.
  4. Earning trust and becoming an authority is one of the great methods of earning natural links for your blog in the long term.
Quality Link Profile
You might ask: "How did these bloggers manage to get quality links?"
Below is a snapshot of inbound links using Yahoo Site Explorer for sample ranking blogs:
http://bit.ly/ihN9SV = commonguyfilmreviews.blogspot.com
http://bit.ly/i7X3eV = internet-pets.blogspot.com
http://bit.ly/hvqnMb = dcelestine.blogspot.com
One thing you will immediately notice is that these are not links coming from forums, blog spam comments or even link directories. The links are coming from quality websites in the same niche. For example, examining the inbound link relevance profile of dcelestine.blogspot.com:

You can see that a high percentage of the inbound link pages have the topic of "fashion," which directly relates to dcelestine.blogspot.com's blog topic. Related backlinks have a strong impact on Google rankings.
Another example is the link relevance profile of telugu-film-reviews.blogspot.com:

So, to answer the question: "How did these bloggers manage to get quality links?"
  1. They get the links from related blogs or websites.
  2. Although the way these links are earned cannot be confirmed, it is most likely due to partnership with related sites because of the author's involvement in the blogging community.
  3. It is very easy to get links from related websites, as long as you earn your readers' trust and become an authority on your website's topic.