SEO Checklist: 60 essential checks before launching a website

Launching a brand new website or publishing a new site version is typically a straight forward process given that it is well planned and well organized. Failing to take into account all the known ranking factors or failing to build an SEO-friendly website can lead to low rankings in Search Results. As a result before publishing a website, the Webmasters and the SEO professionals should validate that they are aligned with the best current practices and that they have not made important mistakes in their SEO campaigns. In this article we provide a detailed SEO checklist in which we have the most essential checks that one should make before publishing a website online.

Keyword Optimization

Having well written/optimized texts and using the right keywords right is extremely important in SEO. Make sure that before launching your website, you can give a positive answer to all the questions below:

1. Did I conductive an extensive keyword research? Did I find all the popular terms that are relevant to my industry/niche/website? 2. Did I choose the targeted keywords wisely? Have I made sure that I can compete for the selected terms?
3. Did I write unique, high quality texts that will be considered useful both by the Users and by the Search Engines? Have I performed a spelling check to all of my texts?
4. Do I have unique titles and descriptions in all the pages of the website?
5. Did I add all the important keywords in the page Titles, the Meta-Descriptions and the HTML Headings (H1-H6)? Have I optimized my texts for those keywords?
6. Are the Titles and Meta-Descriptions compelling for the users? Will they click on my page if it appears on Search Engine Results?
7. Did I use keyword combinations that are likely to be searched by users? Have I optimized my pages for those keyword combinations? Did I incorporate in the text synonyms that are likely to be used in the queries?
8. Do I have a descriptive alt text in all the images of my website?
9. Have I ensured that the content is not over-optimized, that there is no hidden text in the pages and that no Keyword Stuffing techniques are used?
10. Did I keep my pages targeted by focusing on a small number of keywords per page?
11. Have I kept the content of my pages relevant to my website’s theme? Am I sure that I have not optimized my pages for irrelevant terms?
12. Are the most important keywords of my page in the beginning of the document?
13. Did I make sure that my pages will not compete each other on SERPs and that I do not have lots of different pages optimized for exactly the same keywords?

Note that by using SEO Tools you can speed up your checks. Analyze your pages by using the Keyword Analyzer in order to ensure that your pages are targeted and optimized for your selected keywords. Additionally the SERP Analysis tool can help you analyze and evaluate the competition and see if it is possible to compete for the selected terms.

Website Development

The techniques that are used in order to develop a website are extremely important and they affect the SEO. So ask yourself the following questions and make sure you have done everything properly.

14. Is my website well coded? Is it cross-browser? Have I made sure that my pages contain no broken HTML that is likely to affect the analysis of the site? 15. Have I developed my website by using Search Engine friendly technologies? Is someone able to access my website without requiring him to use Flash, Silverlight, JavaScript/AJAX, Java applets, frames etc?
16. Is my menu visible from all the pages and is it developed in HTML so that the search engines can find the rest of the pages?
17. Is my site easy to be crawled? Do I provide text links for all the pages of my website?
18. Do I use properly the meta-robots tags?
19. Did I take steps to eliminate duplicate content by focusing on the Link Architecture, by doing 301 redirects when required and by using proper canonical tags?
20. Did I make sure that I don’t use unnecessary or incorrect HTTP redirections?
21. Do I redirect the non-www version of my website to the www version or vise versa?
22. What is the loading time of my website? Have I done everything I can to reduce it?
23. Am I certain that I do not do Cloaking and that I have no Doorway pages?

Note that you can check several of the above (HTML Validation, Meta-Robots usage, Spider View, Page Analysis etc) by using the Web SEO Analysis tool. Additionally you can check the similarity percentage between two pages by using the Duplicate Content Tool.

Link Structure, URLs and Links

In several articles in the past we have discussed how important it is to develop a solid link structure. Below we list the most essential checks that are related to the link structure, the URLs and the links:

24. Did I incorporate the important keywords in my URLs? 25. Have I ensured that my URLs are not too lengthy or too spammy?
26. Am I sure that no Session IDs (or other unnecessary variables) appear in my URLs?
27. Are my URLs static and SEO friendly (they do not include the “?” char)?
28. Do I use dashes instead of underscores in my URLs?
29. Have I ensured that I do not have too many outgoing links per page?
30. Do the anchor texts of my internal links contain important keywords? Are their text short but descriptive? Are these keywords the same with the ones that I selected during keyword optimization?
31. Do I have an optimized Link Structure? Do I use a tree-like architecture where the top level pages are the most important pages of my website?
32. Have I linked the most important pages directly from homepage or from the top categories?
33. Have I ensured that most of my PageRank/Link Juice passes to my internal pages and that there are not too many links pointing to external sites or dangling pages?
34. Have I eliminated all the links that point to different versions of the same page, causing duplicate content problems?
35. Have I eliminated all the broken links?
36. Do I use meaningful internal anchors when necessary?
37. Am I 100% sure that I do not have any hidden, spammy or paid links in my site?
38. Do I usually use text links instead of image links, when I point to an internal page?
39. Have I nofollowed the links that I do not trust? Have I decided on whether I will do PageRank sculpting?

In order get a detailed view of how the PageRank flows within your site and what is the link structure of your webpages, make sure you use the Link Structure Tool. It will provide you with detailed statistics and graphs along with all the data you require to evaluate your current link architecture.

Domains & Hosting

Both domain names and hosting can heavily affect the performance of your website and your SEO campaign, so make sure you check the followings:

40. Have I checked that my domain has no previous bans from search engines? 41. Does the domain name contain any useful/relevant keywords?
42. Have I selected the TLD of the domain wisely? Am I certain of why I want to use a generic or a country specific TLD?
43. Do I understand what are the benefits and the tradeoffs of using subdomains?
44. Do I know in which country my website is hosted? Am I certain that the website should be hosted in that country? (Given that the server location is a signal)
45. Is my hosting company reliable? Do they update/patch their servers regularly? Do they offer the necessary modules that will help me build an SEO Friendly Website? What is the uptime percentage? What are the loading times? How many sites are hosted under the same IP?

Off Page and other Checks

After checking your webpages you need to ensure that all the necessary files have been built, that all of the necessary accounts are created and that you are ready to go live. Check out the followings and make sure you have not forgotten any of the basics:

46. Did I create XML and/or HTML sitemaps? Have I submitted them to the search engines? 47. Have I created a robots.txt file? Do I know exactly which pages I have to block? Am I certain that I want to block those pages?
48. Have I created an account on Google, Bing and Yahoo Webmaster Tools? (Yes you should still use Yahoo tools until they are fully integrated with Bing).
49. Have I created a Google Analytics account (or use a similar Web Analytics service)? Have I added the tracking code in all the pages of my website? Am I sure? Am I 100% sure?
50. Have I set up an RSS feed (mainly for blogs and news websites)? Do I use the RSS autodiscovery technique? Have I added the RSS URL on the HTML Header of my pages?
51. Do I understand what are the benefits and the tradeoffs of using Geo location? Have I decided on whether I should use it on my website?
52. Have I evaluated the design on my website? Have I set up the call to actions?
53. Have I setup the scripts to monitor user’s activity?
54. Have I decided on whether I will do A/B testing?
55. Have I developed a solid Link Building strategy? Have I gathered all the relevant high traffic directories of my industry and the search engine’s local listings where I can submit my business? Do I know which websites link to my competitors? Do I have a plan on how to acquire high quality links?
56. Have I decided on whether I should use Social Media to promote my brand? Have I developed a solid Social Media strategy? Did I add the social media buttons in my website? Have I created the profiles?
57. Have I tested my website by using the Web SEO Analytics Toolbox? How can I improve the site based on the SEO reports?
58. Am I positive that I use no blackhat techniques and that I do not violate Google ‘s Guidelines?
59. Have I created the Email accounts, the FTP accounts etc? Have I set up everything?
60. Have I tested thoroughly my website? Am I ready to go live?

I strongly believe that if you complete all of the checks that are described above and if you use this SEO checklist you will be able to detect most of the flaws that can damage your SEO campaign. I wish you the best of luck and I am looking forward to your suggestions and comments.

What other SEO checks do you perform before launching a website?

The Top 10 Things to Consider When Searching for a Professional SEO Company

Nowadays, it seems that everyone does search engine optimization, or at least make the claim. But it’s more than just developing good content and slapping on a few meta tags. True SEO takes a lot of research, implementation, monitoring, and time. It truly is its own service. I suggest seeking out a company that specializes in SEO for the best results possible.

When it comes to shopping around for a quality SEO company, many are not sure where to begin. There are multitudes of SEO companies out there offering different services at different rates. That being said, I have put together a list of what I believe to be the “top 10 things to consider” when looking for the right Search Marketing agency – A guide to finding your diamond in the rough.

1. Guarantees specific rankings

No reputable SEO company will ever make such a claim! It states within the Google Webmaster Guidelines,”No one can guarantee a #1 ranking on Google.” And no companies run Google or have any “insider secrets” to their complex ranking algorithm. Google does not just hand out #1 rankings. If they did, I would be out of a job.

 

2. Offers instant results

Rankings take time. It can take weeks to months for a page to increase in Google search results. Plus, your site will be competing against other sites for relevancy and popularity.

 

3. Guarantees an amount of Inbound links

The important thing to focus on is your content – keep it fresh and relevant. It can take time, but you want your links to be valuable. Quality inbound links are created by humans and can be born and die at any time, so they cannot be guaranteed – be sure the company does NOT buy the links.

 

4. Does not offer understandable reports

You want to know where all your money is going, right? And wouldn’t it be great to be informed on what keywords have risen and dropped in rankings? If they cannot offer concrete results, there is something wrong.

 

5. How does their site look

“If you can talk the talk, then you can walk the walk”: clean and simple – does their site look good and is it optimized? If they cannot even promote themselves, how are they going to help you?

 

6. Unsolicited offers

If you open a generic looking email template offering you their services, then you probably have received a spam email. Do not get me wrong, there is a difference between a company reaching out to you, and a company reaching out to thousands with the same email. Most reputable companies will not reach out to you unless there is a reason for it.

 

7. Does not offer insights

Correct me if I am wrong, but isn’t it the job of the agency to lend a hand in your search efforts? After all, you did hire them. Not only should they be offering assistance on ways for your site to rank higher, but also show you where these insights are coming from (this is where reporting comes in).

 

8. How much do they cost

Good quality SEO is not cheap. When it comes to cost, SEO services prices varies greatly. On one end of the spectrum, you will have a company offering you the world for practically nothing, and on the other hand, there are companies who charge in the thousands for their services. It is best to keep in mind, you pay for what you get.

 

9. Does not do in-depth keyword research

Understanding how people perform searches related to your brand is the foundation of SEO. Slacking off here can mean the difference between having a successful campaign or not. If you do not know how your customer is searching for your brand or products, then how are you going to reach them?

 

10. Does not Perform black-hat SEO practices

This is very important, and may be hard to spot by the untrained SEO eye. What is important here is making sure the company practices good ole’ SEO practices – make sure they follow the Google Webmaster Guidelines. Black-hat SEO is not only unethical (buying links, stuffing a site with keywords, etc), but it also can get you banned from Google. If it appears that the company is trying to be sly and pull a fast one on Google, then step away. We all saw how JC Penney got ratted out and Google-slapped.
Once you weed out the competition and narrow it down to some worthy prospects, here are some questions you might want to ask about their agency (just to make sure they are up to snuff):

1. Can you show me some recent case studies?
2. Does your company abide by the Google Webmaster Guidelines?
3. How long have you been in business?
4. How familiar are you with my industry?
5. How do you measure success?
6. Will you supply me with reports?
7. How often will we be in contact?

These questions should help you get even closer to finding what you are looking for. Also, do not be afraid to ask questions. You want an agency that wants to hear everything you have to say. This only gives them more information on creating a winning game plan for your site.
When in doubt, keep this in mind: “You pay for what you get.” And not to be cynical, but if it sounds too good to be true, then it probably is.

Remember, the goal of SEO is to ensure that the content of your site is matched and displayed on search engines results from relevant search queries – It is all about the end user and what they are searching for. This type of process is not over night and takes a lot of time and care to implement. Even though companies offer it as an add-on package, it truly is its own niche. A truly dedicated search company, who primarily focuses on quality SEO services, will often provide the best results.
Do not become a victim of bad SEO. Use this guide and find the right internet marketing company and speak with a search engine optimization consultant who can aid you in devising a strategic plan that works best for you and your company.

SEO new technic Link Trundle

Establishing link wheels to one’s money site with various high performance web 2.0 property sites like Squidoo Lens, HubPages, Blogger or WordPress has become the order of the day because these sites have gained the stature of authority sites that are easily picked up by the major search engines. There are lots of advancements taking place in the way links are established between the money site and the authority sites. Where a few opt for a traditional closed link wheel, it is slowly giving place to clients asking for not closing the link wheel at all.

We at Blurbpoint perfectly understand the way in which Link Wheels affect your business and hence are in an extremely comfortable position to execute whatever you have in mind. At the same time, our SEO consultants can also advice on which method would be ideal for your kind of business as they are constantly updated with the emerging techniques in establishing link wheels.

At Blurbpoint, we offer Link Wheel services in five different packages so that you could choose the one that fits right for your kind of business. If you are unsure about how the entire thing would work positively for your business, U may try our Starter package and witness the positive results for yourself. You will get a detailed submission report of what all has been done and a Unique C class IP, user name and password are provided.

Link Trundle Key Features :

We leverage the power of high performance based web 2.0 sites like Squidoo, HubPages, Blogger, and WordPress so as to build backlinks directed to your money site. Search Engines values these sites very high and when content related to your website is posted on the web 2.0 sites it can rank high in the search results. Through link wheel, you could get links from powerful sites to your money site which is the major crux of the entire link wheel strategy.

 

In any link wheel scenario, each and every web 2.0 property site is linked to the money site (your website) and also to one another so as to form a closed loop. By doing so, the link juice passes to your site as well as each and every web 2.0 property sites that are linked thereby enhancing the power of both the sides. We also take advantage of social bookmarking in order to bookmark the authority sites so that the chances of getting good page ranks are strengthened further.

 

We further focus on creating link wheels with the authority sites and link them to your main money site so that your website is present all over the web in the relevant niche and ranks high in the search. At Blurbpoint, we perfectly understand that creating good link wheels is indeed a powerful technique that would boost your website ranking and helps you reach your target audience.

 

We provide only unique content for each and every submission that is made on the web 2.0 property sites and not any kind of spun articles.

Anchor Text Can Improve Your SEO

Anchor text is the words you use to link to another web page. It's normally indicated with a different color and underlining, like this:

Anchor text is put to its best use when you choose relevant keywords to link to your destination.

In the example above, the anchor text - "relevant keywords" - is indicated with both an underline and blue text. If you click on the link, you'll be taken to an article that explains how keyword research helps you find the best relevant keywords for your business purpose. The anchor text gives you a good idea of what you can expect to find when you click the link.

What Anchor Text Tells Search Engines

Anchor text is even more important to search engines than it is to people. Search engines use links from one web page to another to discover new pages, and they pay attention to the anchor text associated with a link. That anchor text can tell the engines what the page is about....if it's been thoughtfully chosen.

For example, which sentence below do you think will tell search engines what the linked page is about?

Using Anchor Text for SEO Within Your Site

Thoughtfully linking between pages on your site is an important way to boost your site's search engine optimization (SEO). When you link from many different pages to one specific page on your site, you're telling search engines that page is important.

You may have a particular page you'd like to see ranking well in search results for a specific keyword or keyword phrase. You can help this happen by linking to that important page from a number of pages on your site, using the keyword phrase as anchor text.

For example, a site selling cosmetics might want to boost its sales of acne care products. If the site has a blog offering helpful hints on skin care and makeup techniques, the people writing the blog posts can occasionally address the issue of acne, using the keywords "acne care" or "acne treatment" to link to the page where acne care products are displayed and sold.

You should not indiscriminately link between all pages on your site, nor use keywords in places where they don't really fit. Common sense should tell you that if everything is important, nothing is important, and search engine algorithms are built to mimic common sense.

Make sure you tell search engines - and the people visiting your site - which pages really do matter by linking to them where it makes sense, using the anchor text that's most appropriate for the linked page and the context.

Beware: Too Much Anchor Text Can Backfire on You

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Overdoing the anchor text is just as ineffective as keyword stuffing. In both cases, someone is trying to get a web page to rank well for a specific keyword or keyword phrase by using the words way too much - so much that the text reads unnaturally, or completely lacks coherent meaning.

Search engines can tell when a keyword is repeated too often, whether it's used as anchor text or not. Bottom line: Link where it's natural to do so, and use relevant words for your anchor text.

What Should I Do About Anchor Text in External Links?

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Inbound links from high-authority websites are one of the best indicators that a web page is valuable. And the anchor text those links are built on tell search engines what a web page is about.

That's why people are often tempted to buy links to their site, and why there are so many people selling links. However, Google and sophisticated SEO professionals caution webmasters against buying links. Google and other search engines want all linking to be natural - that is, for every link to reflect someone's judgement that a web page is valuable.

The anchor text should flow naturally from that judgement, too. For example, an owner of a dog care blog would naturally link to a superior flea-control product on text like "flea control," "flea soap," "flea comb" or simply, "kills fleas."

That's in a perfect world. The fact is, many people find it easier and more natural to write "click here" or "read this," and then link on that text, rather than on keywords that are relevant for the page they're linking to.

You can't control who links to you or how they link to you. But you can keep track of inbound links to your site, and communicate with the people who have created those links.

It's a friendly gesture to email the webmaster or owner of a site that has linked to you to say "thank you." At the same time, you can politely ask them to change the anchor text they're using, and to include the keywords that matter most to you.

If a site that links to you is relevant to your site - and it probably is - it's an even nicer gesture to write something about that site, and link to it with relevant anchor text. Bonus points for asking in advance which keywords matter most to them.

Don't Buy Inbound Links!

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It can't be said too many times: Buying inbound links is a no-no. So is meaningless link exchanging, and other schemes for amassing lots of inbound links very quickly.

Link buying and link exchange schemes undermine the entire premise of the Web: that linking between web pages is a reliable indicator of what pages are about, and which pages are the most valuable.

Google has sophisticated ways of detecting paid links and links resulting from exchange schemes. At best, the links you buy or barter won't help your site's pages rank well in search results. At worst, your pages will be deemed worthless, and banished to the furthest reaches of search results.

Need more convincing? Link buying and link exchanges are explicitly called out as a bad practice in Google's own guidelines:

From Google Webmaster Central

Bottom line: The best way to get inbound links is by creating great content that people will want to share. You can make sure more people see your great content by promoting it on social networks like Twitter and Facebook.

Keyword Research Lifeblood Of Any Online Business

The lifeblood of any online business is traffic and the subject is one that interests Internet Marketers all over the world. It’s a fairly simple process but one that people generally find difficult, so here we present a simple guide to the subject – no bull or frills, just simple, straightforward advice on how to make sure you get tons of traffic and therefore tons of sales!
The first step is to pick the right url. Google has suggested that keyword rich url’s will be downgraded in importance but there is no sign of this happening anytime soon.
Let’s take an example. Suppose you have a plan for a new site which is all about making pasta. What domain name should you choose? This depends on the number of searches which people make for specific search terms. So lets take a look at some typical search terms around the subject and see if we can choose a good one. You can use a number of paid tools to look at typical search terms – such as Market Samurai – but Google has a free tool which is very good. You can use it by going to: Google AdWords: Keyword Tool So let’s add the keywords “making pasta” and see

You can see from this list that “making pasta” has 18100 searches a month, however “how to make pasta” has 74000 searches a month. Even “how to make pasta sauce” has 27100 searches a month. The next question is to see if any of these are available as a domain name. There are a number of sites which provide the ability to check availability. We use namecheap.com – and a quick check reveals that both howtomakepastasauce.net and howtomakepastasauce.org are both currently available!

Once you have a suitable url it’s time to find some suitable keywords and use them to name pages and categories on your website. This is done in exactly the same way and you are obviously not restricted in the phrases that you choose. Simply pick the phrases that have good search numbers and not too much competition.

The simple aim here is get the site ranked in the search engine rankings for your chosen term…..and a future article will show you how. It’s important to ensure that the major search engines have indexed your site….meaning that they know it exists and can judge a suitable ranking for it. You can inform the search engines each time you update your site or add new content. This is called “pinging”. Basically this is telling the search engines that new content exists and they come and crawl it and rank the site again. Many sites exist to automatically ping the search engines and one of the best is Pingler.com

SEO for WordPress

WordPress is one of the most popular website platforms around and it’s naturally suited to Search Engine Optimization (SEO). Here we will take a look at the subject of SEO in more detail and provide some guidelines based on our experience in building websites over many years. Search Engine Optimization is basically divided into on page and off page optimization.

On Page Optimization

On page describes those essential modifications you need to make to your site to make it easy to crawl by the search engines. WordPress has a number of settings which need to be changed in order to better optimize the site.

The first setting to change is Permalinks. This can be found in the admin panel under “Settings” and then “Permalinks”. The default setting uses web URL’s which include numbers and question marks but a custom structure can be constructed for the permalinks. To change the settings, click the radio button marked “Custom structure” and then in the available space enter “/%postname%/” without the quotes. Then click on “Save Changes”. Posts and pages will now be named correctly with the titles showing as part of the URL.

It is also necessary to optimize your posts for SEO. Think carefully when naming posts and make good use of your chosen keywords. The keywords should appear regularly on post and page titles without looking too obvious. Don’t forget to also include alt tags for all images. Search Engines expect this and if a reader is browsing the site using a web browser that does not readily support images then they will still see a description of the image. This is another opportunity to use keywords and all images should contain a description as an Alt tag. If you don’t know how to do this then there are a number of plugins which can do it for you.

Post titles should use the H1 tag in html and nothing else. The site’s name should also be a H1 on the front page and nothing more than a H3 on posts and category pages. WordPress does a pretty good job of getting these right but its worth checking them. They can be seen in the post.php and page.php templates which can easily be edited.

One other area which is often overlooked is to make sure that your site loads quickly. Sites that load slowly are penalized by the search engines. The easiest way to speed up the load time for your site is to install a caching plugin. These work by saving a local copy of certain pages and posts and then check to see if anything has changed since the copy was saved. If not then the page or post is loaded from the cache which is quicker than making more calls to the database for the information.

Off Page Optimization

As the name suggests, this means optimization by making sure that the website can be seen by search engines to an extent that it moves up the Search Engine Ranking Pages. One of the most important aspects of off page optimization is to maximize the number of back links. These are links from other websites to yours. The more back links you have the more your site will rise in the rankings. It can be thought of as a type of popularity voting system – back links from sites which Google ranks highly are worth more than back links from sites which it ranks less highly. The best way of obtaining back links is to ensure your site has relevant and quality content. This will increase the likelihood of other sites linking to you. It is possible to look at the back links of competing sites by using a variety of software tools such as Market Samurai or SEO Spyglass.

The other very important aspect of SEO is to make sure that Google indexes your site content – which it does by crawling the site using an automated bot – Google’s crawler is affectionately known as “Googlebot”. Once the site has been crawled the search engine knows that new content has been added and the site can be re-ranked – hopefully higher – as a result.

These site crawlers can take some time to find new content and it’s possible to let the search engines and other sites know you have new content by “pinging” them. This means that you are telling the search engine and other sites that you have changed or added to your site and they should come back and crawl the content or provide a back link to the site. There are a number of tools to automatically “Ping” search engines and other sites and one of the best is Pingler.com. They offer a basic premium account in which 25 links or websites can be stored and pinged regularly automatically. Try it and see just what a difference it makes to your search engine visibility and traffic!

Importance of Google Webmaster Tools

The whole idea of Google Webmaster Tools is to provide website owners with the means to improve their sites visibility on the web and also diagnose a number of different errors (if they exist). If you don’t have a Google account then you will have to create one before you can use Google Webmaster Tools. The first step when you log into your account is to actually verify that you own a site. Enter the URL of your site and you will be a choice of options to verify ownership. You can either paste a META tag on your home page or upload a html file. Once you have done this then Google checks that the change has been made and if it has then Google knows you have control of the site.

Once verified, you will now be able to manage your profile by clicking on the “Manage: yourwebsite.com” link on the Google Webmaster Tools dashboard. There are a number of different options and we will look at some of the more important here.

Diagnostics

This tool allows you to check if your site has any errors. These can be 404 errors, excluded pages or a multitude of other errors such as URL’s not followed, URL’s timed out or unreachable URL links. The Google website crawler will check all of your site and report on what it finds.

Top Search Queries

This is a great feature of Google Webmaster Tools and allows you to see where people are coming from when they enter a Google search. You will see a list of search queries and also the number of times each search query was clicked. One very interesting feature is that you can also see where in the Search Engine Rankings that your site was listed for a given search phrase.

Links

This feature examines all the links on your site and allows you to see and measure link popularity, either external or internal. You may, for example, be interested in seeing how a particular link on your site is used and how often. The Google Webmaster Tools: Links feature will tell you the answer.

Google Sitemaps

You can create and upload XML based sitemaps with this feature. This means that sitemaps catalogue your pages and links so that the Googlebot can crawl your site, see the content and index it in its rankings.

If you are interested in making sure that your site content is seen by Google and other websites then you should seriously consider pinging your site which means telling the search engines that you have added new content and that therefore they should visit your site again in the near future and re-rank the site. Take a look at our automatic pinging service here.